The Professional Sales Process

61% of salespeople believe that selling is more complicated than it was five years ago. Yet many are still using an outdated processes. This topic will help your sales team develop, optimise and implement a more effective sales process that delivers better results.


Salespeople tell us they find the selling landscape more challenging today than five years ago. One contributing factor is the failure of many sales professionals to implement an effective sales process, one that encompasses crucial stages offering them the highest probability of success throughout the sales cycle. The dynamics of the game have shifted, with professional buyers now possessing greater expertise and knowledge. Consequently, sellers must adapt their approach to meet these changing demands.

To tackle these formidable challenges, we collaborate with salespeople across all levels, guiding them to grasp the essential strategies and behaviours necessary for success within distinct critical stages of the sales process. Within this learning framework, we facilitate a deep understanding of individual core strengths and areas for improvement, enabling salespeople to engage in entirely different and more effective customer conversations. Our training equips sales professionals with the ability to plan meticulously for their meetings, inspire and engage prospects, and construct a compelling case for change through value-based solutions.

Perfect for people in these roles
  • Sales Representatives
  • Regional Account Managers
  • Key Account Managers
  • Business Development Managers
  • Senior Corporate Account Managers
Learning Outcomes
  • Understanding the behaviours required for high performance and developing competencies that deliver sales success (aligned to behavioural profile).
  • Understanding and developing effective sales habits and routines.
  • Understanding of how to engage prospects in conversations that sound different and add value.
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Are you an ambitious leader grappling with a cultural shift or with specific skills gaps to address? Let’s explore how we can work together to achieve the results you need.