The Institute of Sales Professional said: “Having worked with Ian and Chris before, we’re delighted we’ve forged this partnership. They don’t just talk about the value of professional sales, but have both used ISP services to help drive professional behaviour and fantastic learning.

“It’s vitally important to the ISP to work with individuals and organisations that adopt these principles. We’re delighted to sit alongside Competitive Edge, this is an exciting partnership.”

We’re delighted to have formed this strategic alliance with the Institute of Sales Professionals. We share the same principles of learning, ethical selling and nurturing high-performing, talented salespeople and sales leaders. Our principal aim is to inspire people to learn and to want to be better. We help them improve so they become the best version of themselves. What you sell is not enough, but how you sell is everything. And we’ll draw on our collective expertise to deliver value for individuals, organisations and their customers.”